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    <fireside:hostname>web02.fireside.fm</fireside:hostname>
    <fireside:genDate>Tue, 05 May 2026 11:59:40 -0500</fireside:genDate>
    <generator>Fireside (https://fireside.fm)</generator>
    <title>PhotoActive - Episodes Tagged with “Medium Format”</title>
    <link>https://photoactive.fireside.fm/tags/medium%20format</link>
    <pubDate>Fri, 04 Apr 2025 02:00:00 -0700</pubDate>
    <description>Jeff Carlson and Kirk McElhearn discuss photography and the Apple ecosystem. We cover using an iPhone or any other camera with Apple hardware and software, and we welcome photographers to discuss their work.
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>A podcast about photography and the Apple ecosystem. </itunes:subtitle>
    <itunes:author>Jeff Carlson &amp; Kirk McElhearn</itunes:author>
    <itunes:summary>Jeff Carlson and Kirk McElhearn discuss photography and the Apple ecosystem. We cover using an iPhone or any other camera with Apple hardware and software, and we welcome photographers to discuss their work.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/d/d76bf7dc-58d3-4746-b5c1-17ac3c2b6d29/cover.jpg?v=6"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>photography, podcast, kirk mcelhearn, jeff carlson, cameras, lenses, apple, iPhone, photo editing, photo organization</itunes:keywords>
    <itunes:owner>
      <itunes:name>Jeff Carlson &amp; Kirk McElhearn</itunes:name>
      <itunes:email>kirk@mcelhearn.com</itunes:email>
    </itunes:owner>
<itunes:category text="Arts">
  <itunes:category text="Visual Arts"/>
</itunes:category>
<itunes:category text="Technology"/>
<item>
  <title>Episode 183: Fujifilm GFX100RF, A Medium Format Walking Around Camera</title>
  <link>https://photoactive.fireside.fm/183</link>
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  <pubDate>Fri, 04 Apr 2025 02:00:00 -0700</pubDate>
  <author>Jeff Carlson &amp; Kirk McElhearn</author>
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  <itunes:episode>183</itunes:episode>
  <itunes:title>Fujifilm GFX100RF, A Medium Format Walking Around Camera</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Jeff Carlson &amp; Kirk McElhearn</itunes:author>
  <itunes:subtitle>With the bonkers success of the Fujifilm X100VI, it seemed only a matter of time before Fuji made a compact camera based around its GFX medium format line. That’s the recently-announced GFX100RF, a new compact-ish, 100 megapixel, fixed-lens, $5,000 camera. We look at the inventions and the tradeoffs incorporated into this high-res entrant into the compact field.</itunes:subtitle>
  <itunes:duration>32:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/d/d76bf7dc-58d3-4746-b5c1-17ac3c2b6d29/cover.jpg?v=6"/>
  <description>&lt;p&gt;With the bonkers success of the Fujifilm X100VI, it seemed only a matter of time before Fuji made a compact camera based around its GFX medium format line. That’s the recently-announced GFX100RF, a new compact-ish, 100 megapixel, fixed-lens, $5,000 camera. We look at the inventions and the tradeoffs incorporated into this high-res entrant into the compact field.&lt;/p&gt;

&lt;p&gt;(Image: Fujifilm)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Hosts:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Jeff Carlson:&lt;/strong&gt; &lt;a href="https://jeffcarlson.com" target="_blank" rel="nofollow noopener"&gt;website&lt;/a&gt;, &lt;a href="https://jeffcarlson.com/portfolio/" target="_blank" rel="nofollow noopener"&gt;Jeff's photos&lt;/a&gt;, &lt;a href="http://instagram.com/jeffcarlson" target="_blank" rel="nofollow noopener"&gt;Jeff on Instagram&lt;/a&gt;, &lt;a href="https://glass.photo/jeff-carlson" target="_blank" rel="nofollow noopener"&gt;Jeff on Glass&lt;/a&gt;, &lt;a href="https://twit.social/@jeffcarlson" target="_blank" rel="nofollow noopener"&gt;Jeff on Mastodon&lt;/a&gt;, &lt;a href="https://bsky.app/profile/jeffcarlson.bsky.social" target="_blank" rel="nofollow noopener"&gt;Jeff on Bluesky&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Kirk McElhearn:&lt;/strong&gt; &lt;a href="https://www.kirkville.com" target="_blank" rel="nofollow noopener"&gt;website&lt;/a&gt;, &lt;a href="https://photos.kirkville.com" target="_blank" rel="nofollow noopener"&gt;Kirk's photos&lt;/a&gt;, &lt;a href="https://instagram.com/mcelhearn" target="_blank" rel="nofollow noopener"&gt;Kirk on Instagram&lt;/a&gt;, &lt;a href="https://glass.photo/mcelhearn" target="_blank" rel="nofollow noopener"&gt;Kirk on Glass&lt;/a&gt;, &lt;a href="https://journa.host/@mcelhearn" target="_blank" rel="nofollow noopener"&gt;Kirk on Mastodon&lt;/a&gt;, &lt;a href="https://bsky.app/profile/kirkville.com" target="_blank" rel="nofollow noopener"&gt;Kirk on Bluesky&lt;/a&gt;
&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Show Notes:&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;(&lt;a href="https://www.photoactive.co/home/episode-183-fuji-gfx100rf" target="_blank" rel="nofollow noopener"&gt;View show notes with images at PhotoActive.co&lt;/a&gt;)&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;&lt;a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" target="_blank" rel="nofollow noopener"&gt;Rate and Review the PhotoActive Podcast!&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://www.fujifilm-x.com/en-us/products/cameras/gfx100rf/" target="_blank" rel="nofollow noopener"&gt;Fujifilm GFX100RF&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://www.photoactive.co/home/episode-157-hasselblad" target="_blank" rel="nofollow noopener"&gt;Episode 157: Photos at the High End: Hasselblad 907x/CFV 100C&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://www.theverge.com/reviews/633769/fuji-gfx-100rf-review-medium-format-compact-camera" target="_blank" rel="nofollow noopener"&gt;Fujifilm GFX100RF review: one sensor, nine cameras&lt;/a&gt;, The Verge&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://petapixel.com/2025/03/20/fujifilm-gfx100rf-review-an-x100-all-grown-up/" target="_blank" rel="nofollow noopener"&gt;Fujifilm GFX100RF Review: An X100 All Grown Up&lt;/a&gt;, PetaPixel&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://leicarumors.com/2025/03/23/leica-q3-vs-fujifilm-gfx100rf-size-comparison.aspx/" target="_blank" rel="nofollow noopener"&gt;Leica Q3 vs. FujiFilm GFX100RF size comparison&lt;/a&gt;, Leica Rumors&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://www.photoactive.co/home/episode-159-fuji-x100vi" target="_blank" rel="nofollow noopener"&gt;Episode 159: Fuji X100VI and the Appeal of Small Fixed-Lens Cameras&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Subscribe to the PhotoActive podcast newsletter&lt;/strong&gt; at &lt;a href="https://photoactive.co" target="_blank" rel="nofollow noopener"&gt;the bottom of any page at the PhotoActive web site&lt;/a&gt; to be notified of new episodes and be eligible for occasional giveaways. If you’ve already subscribed, you’re automatically entered.&lt;/p&gt;

&lt;p&gt;If you like the show, please &lt;a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" target="_blank" rel="nofollow noopener"&gt;subscribe in iTunes/Apple Podcasts&lt;/a&gt; or your favorite podcast app, and please rate the podcast. And don't forget to join the &lt;a href="https://www.facebook.com/groups/photoactivecast/" target="_blank" rel="nofollow noopener"&gt;PhotoActive Facebook group&lt;/a&gt; to discuss the podcast, share your photos, and more.&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Disclosure: Sometimes we use affiliate links for products, in which we receive small commissions to help support PhotoActive.&lt;/em&gt;&lt;/p&gt;
</description>
  <itunes:keywords>photography, podcast, kirk mcelhearn, jeff carlson, cameras, lenses, apple, iPhone, photo editing, photo organization, fujifilm, gfx100rf, medium format</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>With the bonkers success of the Fujifilm X100VI, it seemed only a matter of time before Fuji made a compact camera based around its GFX medium format line. That’s the recently-announced GFX100RF, a new compact-ish, 100 megapixel, fixed-lens, $5,000 camera. We look at the inventions and the tradeoffs incorporated into this high-res entrant into the compact field.</p>

<p>(Image: Fujifilm)</p>

<p><strong>Hosts:</strong></p>

<ul>
<li><strong>Jeff Carlson:</strong> <a href="https://jeffcarlson.com" rel="nofollow">website</a>, <a href="https://jeffcarlson.com/portfolio/" rel="nofollow">Jeff&#39;s photos</a>, <a href="http://instagram.com/jeffcarlson" rel="nofollow">Jeff on Instagram</a>, <a href="https://glass.photo/jeff-carlson" rel="nofollow">Jeff on Glass</a>, <a href="https://twit.social/@jeffcarlson" rel="nofollow">Jeff on Mastodon</a>, <a href="https://bsky.app/profile/jeffcarlson.bsky.social" rel="nofollow">Jeff on Bluesky</a></li>
<li><strong>Kirk McElhearn:</strong> <a href="https://www.kirkville.com" rel="nofollow">website</a>, <a href="https://photos.kirkville.com" rel="nofollow">Kirk&#39;s photos</a>, <a href="https://instagram.com/mcelhearn" rel="nofollow">Kirk on Instagram</a>, <a href="https://glass.photo/mcelhearn" rel="nofollow">Kirk on Glass</a>, <a href="https://journa.host/@mcelhearn" rel="nofollow">Kirk on Mastodon</a>, <a href="https://bsky.app/profile/kirkville.com" rel="nofollow">Kirk on Bluesky</a></li>
</ul>

<p><strong>Show Notes:</strong></p>

<p>(<a href="https://www.photoactive.co/home/episode-183-fuji-gfx100rf" rel="nofollow">View show notes with images at PhotoActive.co</a>)</p>

<ul>
<li><p><strong><a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">Rate and Review the PhotoActive Podcast!</a></strong></p></li>
<li><p><a href="https://www.fujifilm-x.com/en-us/products/cameras/gfx100rf/" rel="nofollow">Fujifilm GFX100RF</a></p></li>
<li><p><a href="https://www.photoactive.co/home/episode-157-hasselblad" rel="nofollow">Episode 157: Photos at the High End: Hasselblad 907x/CFV 100C</a></p></li>
<li><p><a href="https://www.theverge.com/reviews/633769/fuji-gfx-100rf-review-medium-format-compact-camera" rel="nofollow">Fujifilm GFX100RF review: one sensor, nine cameras</a>, The Verge</p></li>
<li><p><a href="https://petapixel.com/2025/03/20/fujifilm-gfx100rf-review-an-x100-all-grown-up/" rel="nofollow">Fujifilm GFX100RF Review: An X100 All Grown Up</a>, PetaPixel</p></li>
<li><p><a href="https://leicarumors.com/2025/03/23/leica-q3-vs-fujifilm-gfx100rf-size-comparison.aspx/" rel="nofollow">Leica Q3 vs. FujiFilm GFX100RF size comparison</a>, Leica Rumors</p></li>
<li><p><a href="https://www.photoactive.co/home/episode-159-fuji-x100vi" rel="nofollow">Episode 159: Fuji X100VI and the Appeal of Small Fixed-Lens Cameras</a></p></li>
</ul>

<p><strong>Subscribe to the PhotoActive podcast newsletter</strong> at <a href="https://photoactive.co" rel="nofollow">the bottom of any page at the PhotoActive web site</a> to be notified of new episodes and be eligible for occasional giveaways. If you’ve already subscribed, you’re automatically entered.</p>

<p>If you like the show, please <a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">subscribe in iTunes/Apple Podcasts</a> or your favorite podcast app, and please rate the podcast. And don&#39;t forget to join the <a href="https://www.facebook.com/groups/photoactivecast/" rel="nofollow">PhotoActive Facebook group</a> to discuss the podcast, share your photos, and more.</p>

<p><em>Disclosure: Sometimes we use affiliate links for products, in which we receive small commissions to help support PhotoActive.</em></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>With the bonkers success of the Fujifilm X100VI, it seemed only a matter of time before Fuji made a compact camera based around its GFX medium format line. That’s the recently-announced GFX100RF, a new compact-ish, 100 megapixel, fixed-lens, $5,000 camera. We look at the inventions and the tradeoffs incorporated into this high-res entrant into the compact field.</p>

<p>(Image: Fujifilm)</p>

<p><strong>Hosts:</strong></p>

<ul>
<li><strong>Jeff Carlson:</strong> <a href="https://jeffcarlson.com" rel="nofollow">website</a>, <a href="https://jeffcarlson.com/portfolio/" rel="nofollow">Jeff&#39;s photos</a>, <a href="http://instagram.com/jeffcarlson" rel="nofollow">Jeff on Instagram</a>, <a href="https://glass.photo/jeff-carlson" rel="nofollow">Jeff on Glass</a>, <a href="https://twit.social/@jeffcarlson" rel="nofollow">Jeff on Mastodon</a>, <a href="https://bsky.app/profile/jeffcarlson.bsky.social" rel="nofollow">Jeff on Bluesky</a></li>
<li><strong>Kirk McElhearn:</strong> <a href="https://www.kirkville.com" rel="nofollow">website</a>, <a href="https://photos.kirkville.com" rel="nofollow">Kirk&#39;s photos</a>, <a href="https://instagram.com/mcelhearn" rel="nofollow">Kirk on Instagram</a>, <a href="https://glass.photo/mcelhearn" rel="nofollow">Kirk on Glass</a>, <a href="https://journa.host/@mcelhearn" rel="nofollow">Kirk on Mastodon</a>, <a href="https://bsky.app/profile/kirkville.com" rel="nofollow">Kirk on Bluesky</a></li>
</ul>

<p><strong>Show Notes:</strong></p>

<p>(<a href="https://www.photoactive.co/home/episode-183-fuji-gfx100rf" rel="nofollow">View show notes with images at PhotoActive.co</a>)</p>

<ul>
<li><p><strong><a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">Rate and Review the PhotoActive Podcast!</a></strong></p></li>
<li><p><a href="https://www.fujifilm-x.com/en-us/products/cameras/gfx100rf/" rel="nofollow">Fujifilm GFX100RF</a></p></li>
<li><p><a href="https://www.photoactive.co/home/episode-157-hasselblad" rel="nofollow">Episode 157: Photos at the High End: Hasselblad 907x/CFV 100C</a></p></li>
<li><p><a href="https://www.theverge.com/reviews/633769/fuji-gfx-100rf-review-medium-format-compact-camera" rel="nofollow">Fujifilm GFX100RF review: one sensor, nine cameras</a>, The Verge</p></li>
<li><p><a href="https://petapixel.com/2025/03/20/fujifilm-gfx100rf-review-an-x100-all-grown-up/" rel="nofollow">Fujifilm GFX100RF Review: An X100 All Grown Up</a>, PetaPixel</p></li>
<li><p><a href="https://leicarumors.com/2025/03/23/leica-q3-vs-fujifilm-gfx100rf-size-comparison.aspx/" rel="nofollow">Leica Q3 vs. FujiFilm GFX100RF size comparison</a>, Leica Rumors</p></li>
<li><p><a href="https://www.photoactive.co/home/episode-159-fuji-x100vi" rel="nofollow">Episode 159: Fuji X100VI and the Appeal of Small Fixed-Lens Cameras</a></p></li>
</ul>

<p><strong>Subscribe to the PhotoActive podcast newsletter</strong> at <a href="https://photoactive.co" rel="nofollow">the bottom of any page at the PhotoActive web site</a> to be notified of new episodes and be eligible for occasional giveaways. If you’ve already subscribed, you’re automatically entered.</p>

<p>If you like the show, please <a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">subscribe in iTunes/Apple Podcasts</a> or your favorite podcast app, and please rate the podcast. And don&#39;t forget to join the <a href="https://www.facebook.com/groups/photoactivecast/" rel="nofollow">PhotoActive Facebook group</a> to discuss the podcast, share your photos, and more.</p>

<p><em>Disclosure: Sometimes we use affiliate links for products, in which we receive small commissions to help support PhotoActive.</em></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 157: Photos at the High End: Hasselblad 907x/CFV 100C</title>
  <link>https://photoactive.fireside.fm/157</link>
  <guid isPermaLink="false">fd108f82-3076-4065-a1fd-52e47f1d600c</guid>
  <pubDate>Fri, 09 Feb 2024 00:00:00 -0800</pubDate>
  <author>Jeff Carlson &amp; Kirk McElhearn</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/d76bf7dc-58d3-4746-b5c1-17ac3c2b6d29/fd108f82-3076-4065-a1fd-52e47f1d600c.mp3" length="16731129" type="audio/mpeg"/>
  <itunes:episode>157</itunes:episode>
  <itunes:title>Photos at the High End: Hasselblad 907x/CFV 100C</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Jeff Carlson &amp; Kirk McElhearn</itunes:author>
  <itunes:subtitle>What would you do with 100 megapixels? Jeff recently had the opportunity to shoot with the new Hasselblad 907x/CFV 100C, a medium format camera in the form factor of Hasselblad’s classic film bodies. This $8,200 (body only, of course) system made him rethink the photographic muscle memory he’s developed over the years, as well as the mental-muscle-memory of how to approach making photos.</itunes:subtitle>
  <itunes:duration>33:10</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/d/d76bf7dc-58d3-4746-b5c1-17ac3c2b6d29/cover.jpg?v=6"/>
  <description>&lt;p&gt;What would you do with 100 megapixels? Jeff recently had the opportunity to shoot with the new Hasselblad 907x/CFV 100C, a medium format camera in the form factor of Hasselblad’s classic film bodies. This $8,200 (body only, of course) system made him rethink the photographic muscle memory he’s developed over the years, as well as the mental-muscle-memory of how to approach making photos.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Hosts:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Jeff Carlson:&lt;/strong&gt; &lt;a href="https://jeffcarlson.com" target="_blank" rel="nofollow noopener"&gt;website&lt;/a&gt;, &lt;a href="https://jeffcarlson.com/portfolio/" target="_blank" rel="nofollow noopener"&gt;Jeff's photos&lt;/a&gt;, &lt;a href="http://instagram.com/jeffcarlson" target="_blank" rel="nofollow noopener"&gt;Jeff on Instagram&lt;/a&gt;, &lt;a href="https://glass.photo/jeff-carlson" target="_blank" rel="nofollow noopener"&gt;Jeff on Glass&lt;/a&gt;, &lt;a href="https://twit.social/@jeffcarlson" target="_blank" rel="nofollow noopener"&gt;Jeff on Mastodon&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Kirk McElhearn:&lt;/strong&gt; &lt;a href="https://www.kirkville.com" target="_blank" rel="nofollow noopener"&gt;website&lt;/a&gt;, &lt;a href="https://photos.kirkville.com" target="_blank" rel="nofollow noopener"&gt;Kirk's photos&lt;/a&gt;, &lt;a href="https://instagram.com/mcelhearn" target="_blank" rel="nofollow noopener"&gt;Kirk on Instagram&lt;/a&gt;, &lt;a href="https://glass.photo/mcelhearn" target="_blank" rel="nofollow noopener"&gt;Kirk on Glass&lt;/a&gt;, &lt;a href="https://journa.host/@mcelhearn" target="_blank" rel="nofollow noopener"&gt;Kirk on Mastodon&lt;/a&gt;
&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Show Notes:&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;(&lt;a href="https://www.photoactive.co/home/episode-157-hasselblad" target="_blank" rel="nofollow noopener"&gt;View show notes with images at PhotoActive.co&lt;/a&gt;)&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;&lt;a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" target="_blank" rel="nofollow noopener"&gt;Rate and Review the PhotoActive Podcast!&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://www.hasselblad.com/v-system/907x-cfv-100c/" target="_blank" rel="nofollow noopener"&gt;Hasselblad 907X/CFV 100C&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://www.dpreview.com/news/9388608295/hasselblad-907x-cfv-100c-sample-gallery" target="_blank" rel="nofollow noopener"&gt;Hasselblad 907X/CFV 100C sample gallery&lt;/a&gt; at DPReview&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://www.youtube.com/watch?v=vRbODU9Tz_g" target="_blank" rel="nofollow noopener"&gt;What’s so special about this $8,200 Hasselblad?&lt;/a&gt;, Becca Farsace at The Verge&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;a href="https://www.youtube.com/watch?v=VAwY5mGgaz4" target="_blank" rel="nofollow noopener"&gt;One of the most UNIQUE cameras I’ve ever used&lt;/a&gt;, Manny Ortiz&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Subscribe to the PhotoActive podcast newsletter&lt;/strong&gt; at &lt;a href="https://photoactive.co" target="_blank" rel="nofollow noopener"&gt;the bottom of any page at the PhotoActive web site&lt;/a&gt; to be notified of new episodes and be eligible for occasional giveaways. If you’ve already subscribed, you’re automatically entered.&lt;/p&gt;

&lt;p&gt;If you like the show, please &lt;a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" target="_blank" rel="nofollow noopener"&gt;subscribe in iTunes/Apple Podcasts&lt;/a&gt; or your favorite podcast app, and please rate the podcast. And don't forget to join the &lt;a href="https://www.facebook.com/groups/photoactivecast/" target="_blank" rel="nofollow noopener"&gt;PhotoActive Facebook group&lt;/a&gt; to discuss the podcast, share your photos, and more.&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Disclosure: Sometimes we use affiliate links for products, in which we receive small commissions to help support PhotoActive.&lt;/em&gt;&lt;/p&gt;
</description>
  <itunes:keywords>photography, podcast, kirk mcelhearn, jeff carlson, cameras, lenses, apple, iPhone, photo editing, photo organization, medium format, hasselblad, 907x, CFV 100c, 100mp</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>What would you do with 100 megapixels? Jeff recently had the opportunity to shoot with the new Hasselblad 907x/CFV 100C, a medium format camera in the form factor of Hasselblad’s classic film bodies. This $8,200 (body only, of course) system made him rethink the photographic muscle memory he’s developed over the years, as well as the mental-muscle-memory of how to approach making photos.</p>

<p><strong>Hosts:</strong></p>

<ul>
<li><strong>Jeff Carlson:</strong> <a href="https://jeffcarlson.com" rel="nofollow">website</a>, <a href="https://jeffcarlson.com/portfolio/" rel="nofollow">Jeff&#39;s photos</a>, <a href="http://instagram.com/jeffcarlson" rel="nofollow">Jeff on Instagram</a>, <a href="https://glass.photo/jeff-carlson" rel="nofollow">Jeff on Glass</a>, <a href="https://twit.social/@jeffcarlson" rel="nofollow">Jeff on Mastodon</a></li>
<li><strong>Kirk McElhearn:</strong> <a href="https://www.kirkville.com" rel="nofollow">website</a>, <a href="https://photos.kirkville.com" rel="nofollow">Kirk&#39;s photos</a>, <a href="https://instagram.com/mcelhearn" rel="nofollow">Kirk on Instagram</a>, <a href="https://glass.photo/mcelhearn" rel="nofollow">Kirk on Glass</a>, <a href="https://journa.host/@mcelhearn" rel="nofollow">Kirk on Mastodon</a></li>
</ul>

<p><strong>Show Notes:</strong></p>

<p>(<a href="https://www.photoactive.co/home/episode-157-hasselblad" rel="nofollow">View show notes with images at PhotoActive.co</a>)</p>

<ul>
<li><p><strong><a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">Rate and Review the PhotoActive Podcast!</a></strong></p></li>
<li><p><a href="https://www.hasselblad.com/v-system/907x-cfv-100c/" rel="nofollow">Hasselblad 907X/CFV 100C</a></p></li>
<li><p><a href="https://www.dpreview.com/news/9388608295/hasselblad-907x-cfv-100c-sample-gallery" rel="nofollow">Hasselblad 907X/CFV 100C sample gallery</a> at DPReview</p></li>
<li><p><a href="https://www.youtube.com/watch?v=vRbODU9Tz_g" rel="nofollow">What’s so special about this $8,200 Hasselblad?</a>, Becca Farsace at The Verge</p></li>
<li><p><a href="https://www.youtube.com/watch?v=VAwY5mGgaz4" rel="nofollow">One of the most UNIQUE cameras I’ve ever used</a>, Manny Ortiz</p></li>
</ul>

<p><strong>Subscribe to the PhotoActive podcast newsletter</strong> at <a href="https://photoactive.co" rel="nofollow">the bottom of any page at the PhotoActive web site</a> to be notified of new episodes and be eligible for occasional giveaways. If you’ve already subscribed, you’re automatically entered.</p>

<p>If you like the show, please <a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">subscribe in iTunes/Apple Podcasts</a> or your favorite podcast app, and please rate the podcast. And don&#39;t forget to join the <a href="https://www.facebook.com/groups/photoactivecast/" rel="nofollow">PhotoActive Facebook group</a> to discuss the podcast, share your photos, and more.</p>

<p><em>Disclosure: Sometimes we use affiliate links for products, in which we receive small commissions to help support PhotoActive.</em></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>What would you do with 100 megapixels? Jeff recently had the opportunity to shoot with the new Hasselblad 907x/CFV 100C, a medium format camera in the form factor of Hasselblad’s classic film bodies. This $8,200 (body only, of course) system made him rethink the photographic muscle memory he’s developed over the years, as well as the mental-muscle-memory of how to approach making photos.</p>

<p><strong>Hosts:</strong></p>

<ul>
<li><strong>Jeff Carlson:</strong> <a href="https://jeffcarlson.com" rel="nofollow">website</a>, <a href="https://jeffcarlson.com/portfolio/" rel="nofollow">Jeff&#39;s photos</a>, <a href="http://instagram.com/jeffcarlson" rel="nofollow">Jeff on Instagram</a>, <a href="https://glass.photo/jeff-carlson" rel="nofollow">Jeff on Glass</a>, <a href="https://twit.social/@jeffcarlson" rel="nofollow">Jeff on Mastodon</a></li>
<li><strong>Kirk McElhearn:</strong> <a href="https://www.kirkville.com" rel="nofollow">website</a>, <a href="https://photos.kirkville.com" rel="nofollow">Kirk&#39;s photos</a>, <a href="https://instagram.com/mcelhearn" rel="nofollow">Kirk on Instagram</a>, <a href="https://glass.photo/mcelhearn" rel="nofollow">Kirk on Glass</a>, <a href="https://journa.host/@mcelhearn" rel="nofollow">Kirk on Mastodon</a></li>
</ul>

<p><strong>Show Notes:</strong></p>

<p>(<a href="https://www.photoactive.co/home/episode-157-hasselblad" rel="nofollow">View show notes with images at PhotoActive.co</a>)</p>

<ul>
<li><p><strong><a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">Rate and Review the PhotoActive Podcast!</a></strong></p></li>
<li><p><a href="https://www.hasselblad.com/v-system/907x-cfv-100c/" rel="nofollow">Hasselblad 907X/CFV 100C</a></p></li>
<li><p><a href="https://www.dpreview.com/news/9388608295/hasselblad-907x-cfv-100c-sample-gallery" rel="nofollow">Hasselblad 907X/CFV 100C sample gallery</a> at DPReview</p></li>
<li><p><a href="https://www.youtube.com/watch?v=vRbODU9Tz_g" rel="nofollow">What’s so special about this $8,200 Hasselblad?</a>, Becca Farsace at The Verge</p></li>
<li><p><a href="https://www.youtube.com/watch?v=VAwY5mGgaz4" rel="nofollow">One of the most UNIQUE cameras I’ve ever used</a>, Manny Ortiz</p></li>
</ul>

<p><strong>Subscribe to the PhotoActive podcast newsletter</strong> at <a href="https://photoactive.co" rel="nofollow">the bottom of any page at the PhotoActive web site</a> to be notified of new episodes and be eligible for occasional giveaways. If you’ve already subscribed, you’re automatically entered.</p>

<p>If you like the show, please <a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">subscribe in iTunes/Apple Podcasts</a> or your favorite podcast app, and please rate the podcast. And don&#39;t forget to join the <a href="https://www.facebook.com/groups/photoactivecast/" rel="nofollow">PhotoActive Facebook group</a> to discuss the podcast, share your photos, and more.</p>

<p><em>Disclosure: Sometimes we use affiliate links for products, in which we receive small commissions to help support PhotoActive.</em></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 13: Aspect Ratios and Why They're Important</title>
  <link>https://photoactive.fireside.fm/13</link>
  <guid isPermaLink="false">6f0d613a-3e26-44c3-a6f0-aaab847a8cf9</guid>
  <pubDate>Thu, 23 Aug 2018 23:00:00 -0700</pubDate>
  <author>Jeff Carlson &amp; Kirk McElhearn</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/d76bf7dc-58d3-4746-b5c1-17ac3c2b6d29/6f0d613a-3e26-44c3-a6f0-aaab847a8cf9.mp3" length="14562402" type="audio/mpeg"/>
  <itunes:episode>13</itunes:episode>
  <itunes:title>Aspect Ratios and Why They're Important</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Jeff Carlson &amp; Kirk McElhearn</itunes:author>
  <itunes:subtitle>Aspect ratios in photography are about more than making prints at 8x10 or 5x7 sizes. In fact, aspect ratio has been key in defining some of the best-known photos in the world. In this episode, Kirk and Jeff talk about why every photographer should understand the importance of aspect ratios.</itunes:subtitle>
  <itunes:duration>30:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/d/d76bf7dc-58d3-4746-b5c1-17ac3c2b6d29/cover.jpg?v=6"/>
  <description>&lt;p&gt;Aspect ratios in photography are about more than making prints at 8x10 or 5x7 sizes. In fact, aspect ratio has been key in defining some of the best-known photos in the world. In this episode, Kirk and Jeff talk about why every photographer should understand the importance of aspect ratios.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sponsor&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Masters of Photography&lt;/strong&gt;, online masterclasses with the greatest photographers in the world. Get 5% off any course with the code PHOTOACTIVE. &lt;a href="https://mastersof.photography/ref/27/?campaign=PhotoActive" target="_blank" rel="nofollow noopener"&gt;https://mastersof.photography/ref/27/?campaign=PhotoActive&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Hosts:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;a href="https://jeffcarlson.com" target="_blank" rel="nofollow noopener"&gt;Jeff's website&lt;/a&gt;, &lt;a href="https://jeffcarlson.com/portfolio/" target="_blank" rel="nofollow noopener"&gt;Jeff's photos&lt;/a&gt;, &lt;a href="http://instagram.com/jeffcarlson" target="_blank" rel="nofollow noopener"&gt;Jeff on Instagram&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;a href="https://www.kirkville.com" target="_blank" rel="nofollow noopener"&gt;Kirk's website&lt;/a&gt;, &lt;a href="https://photos.kirkville.com" target="_blank" rel="nofollow noopener"&gt;Kirk's photos&lt;/a&gt;, &lt;a href="https://instagram.com/mcelhearn" target="_blank" rel="nofollow noopener"&gt;Kirk on Instagram&lt;/a&gt;
&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Show Notes:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;a href="https://en.wikipedia.org/wiki/Aspect_ratio_(image)" target="_blank" rel="nofollow noopener"&gt;Aspect Ratio (image)&lt;/a&gt;, Wikipedia&lt;/li&gt;
&lt;li&gt;&lt;a href="https://fujifilmxgfx.com/gfx-techniques/aspect-ratio-photography/" target="_blank" rel="nofollow noopener"&gt;Harness the Creative Power of Aspect Ratio in Photography&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;
&lt;a href="https://www.dpreview.com/sample-galleries/3125129958/fujifilm-gfx-50s-samples-gallery" target="_blank" rel="nofollow noopener"&gt;Fujifilm GFX 50S Sample Images&lt;/a&gt; at DPReview&lt;/li&gt;
&lt;li&gt;
&lt;a href="https://en.wikipedia.org/wiki/Pragmatics" target="_blank" rel="nofollow noopener"&gt;Pragmatics&lt;/a&gt;, Wikipedia&lt;/li&gt;
&lt;li&gt;&lt;a href="https://louisem.com/244469/social-media-image-aspect-ratio" target="_blank" rel="nofollow noopener"&gt;Why You Need To Grasp Social Media Image Aspect Ratio&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="https://digital-photography-school.com/aspect-ratio-what-it-is-and-why-it-matters/" target="_blank" rel="nofollow noopener"&gt;Square, Andrew Gibson&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Our snapshots&lt;/strong&gt;:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Jeff: &lt;a href="https://amzn.to/2MsdzcG" target="_blank" rel="nofollow noopener"&gt;Gregory Heisler: 50 Portraits: Stories and Techniques from a Photographer's Photographer&lt;/a&gt;, by Gregory Heisler&lt;/li&gt;
&lt;li&gt;Kirk: &lt;a href="https://spect-app.com/" target="_blank" rel="nofollow noopener"&gt;Spect&lt;/a&gt;
&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;If you like the show, please &lt;a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" target="_blank" rel="nofollow noopener"&gt;subscribe in iTunes&lt;/a&gt; or your favorite podcast app, and please rate the podcast. And don't forget to join the &lt;a href="https://www.facebook.com/groups/photoactivecast/" target="_blank" rel="nofollow noopener"&gt;PhotoActive Facebook group&lt;/a&gt; to discuss the podcast, share your photos, and more. &lt;/p&gt;
</description>
  <itunes:keywords>aspect ratio, 8x10, 5x7, 2x3, 4x3, iPhone, photography, photo podcast, medium format</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Aspect ratios in photography are about more than making prints at 8x10 or 5x7 sizes. In fact, aspect ratio has been key in defining some of the best-known photos in the world. In this episode, Kirk and Jeff talk about why every photographer should understand the importance of aspect ratios.</p>

<p><strong>Sponsor</strong></p>

<p><strong>Masters of Photography</strong>, online masterclasses with the greatest photographers in the world. Get 5% off any course with the code PHOTOACTIVE. <a href="https://mastersof.photography/ref/27/?campaign=PhotoActive" rel="nofollow">https://mastersof.photography/ref/27/?campaign=PhotoActive</a></p>

<p><strong>Hosts:</strong></p>

<ul>
<li><a href="https://jeffcarlson.com" rel="nofollow">Jeff&#39;s website</a>, <a href="https://jeffcarlson.com/portfolio/" rel="nofollow">Jeff&#39;s photos</a>, <a href="http://instagram.com/jeffcarlson" rel="nofollow">Jeff on Instagram</a></li>
<li><a href="https://www.kirkville.com" rel="nofollow">Kirk&#39;s website</a>, <a href="https://photos.kirkville.com" rel="nofollow">Kirk&#39;s photos</a>, <a href="https://instagram.com/mcelhearn" rel="nofollow">Kirk on Instagram</a></li>
</ul>

<p><strong>Show Notes:</strong></p>

<ul>
<li><a href="https://en.wikipedia.org/wiki/Aspect_ratio_(image)" rel="nofollow">Aspect Ratio (image)</a>, Wikipedia</li>
<li><a href="https://fujifilmxgfx.com/gfx-techniques/aspect-ratio-photography/" rel="nofollow">Harness the Creative Power of Aspect Ratio in Photography</a></li>
<li><a href="https://www.dpreview.com/sample-galleries/3125129958/fujifilm-gfx-50s-samples-gallery" rel="nofollow">Fujifilm GFX 50S Sample Images</a> at DPReview</li>
<li><a href="https://en.wikipedia.org/wiki/Pragmatics" rel="nofollow">Pragmatics</a>, Wikipedia</li>
<li><a href="https://louisem.com/244469/social-media-image-aspect-ratio" rel="nofollow">Why You Need To Grasp Social Media Image Aspect Ratio</a></li>
<li><a href="https://digital-photography-school.com/aspect-ratio-what-it-is-and-why-it-matters/" rel="nofollow">Square, Andrew Gibson</a></li>
</ul>

<p><strong>Our snapshots</strong>:</p>

<ul>
<li>Jeff: <a href="https://amzn.to/2MsdzcG" rel="nofollow">Gregory Heisler: 50 Portraits: Stories and Techniques from a Photographer&#39;s Photographer</a>, by Gregory Heisler</li>
<li>Kirk: <a href="https://spect-app.com/" rel="nofollow">Spect</a></li>
</ul>

<p>If you like the show, please <a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">subscribe in iTunes</a> or your favorite podcast app, and please rate the podcast. And don&#39;t forget to join the <a href="https://www.facebook.com/groups/photoactivecast/" rel="nofollow">PhotoActive Facebook group</a> to discuss the podcast, share your photos, and more.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Aspect ratios in photography are about more than making prints at 8x10 or 5x7 sizes. In fact, aspect ratio has been key in defining some of the best-known photos in the world. In this episode, Kirk and Jeff talk about why every photographer should understand the importance of aspect ratios.</p>

<p><strong>Sponsor</strong></p>

<p><strong>Masters of Photography</strong>, online masterclasses with the greatest photographers in the world. Get 5% off any course with the code PHOTOACTIVE. <a href="https://mastersof.photography/ref/27/?campaign=PhotoActive" rel="nofollow">https://mastersof.photography/ref/27/?campaign=PhotoActive</a></p>

<p><strong>Hosts:</strong></p>

<ul>
<li><a href="https://jeffcarlson.com" rel="nofollow">Jeff&#39;s website</a>, <a href="https://jeffcarlson.com/portfolio/" rel="nofollow">Jeff&#39;s photos</a>, <a href="http://instagram.com/jeffcarlson" rel="nofollow">Jeff on Instagram</a></li>
<li><a href="https://www.kirkville.com" rel="nofollow">Kirk&#39;s website</a>, <a href="https://photos.kirkville.com" rel="nofollow">Kirk&#39;s photos</a>, <a href="https://instagram.com/mcelhearn" rel="nofollow">Kirk on Instagram</a></li>
</ul>

<p><strong>Show Notes:</strong></p>

<ul>
<li><a href="https://en.wikipedia.org/wiki/Aspect_ratio_(image)" rel="nofollow">Aspect Ratio (image)</a>, Wikipedia</li>
<li><a href="https://fujifilmxgfx.com/gfx-techniques/aspect-ratio-photography/" rel="nofollow">Harness the Creative Power of Aspect Ratio in Photography</a></li>
<li><a href="https://www.dpreview.com/sample-galleries/3125129958/fujifilm-gfx-50s-samples-gallery" rel="nofollow">Fujifilm GFX 50S Sample Images</a> at DPReview</li>
<li><a href="https://en.wikipedia.org/wiki/Pragmatics" rel="nofollow">Pragmatics</a>, Wikipedia</li>
<li><a href="https://louisem.com/244469/social-media-image-aspect-ratio" rel="nofollow">Why You Need To Grasp Social Media Image Aspect Ratio</a></li>
<li><a href="https://digital-photography-school.com/aspect-ratio-what-it-is-and-why-it-matters/" rel="nofollow">Square, Andrew Gibson</a></li>
</ul>

<p><strong>Our snapshots</strong>:</p>

<ul>
<li>Jeff: <a href="https://amzn.to/2MsdzcG" rel="nofollow">Gregory Heisler: 50 Portraits: Stories and Techniques from a Photographer&#39;s Photographer</a>, by Gregory Heisler</li>
<li>Kirk: <a href="https://spect-app.com/" rel="nofollow">Spect</a></li>
</ul>

<p>If you like the show, please <a href="https://itunes.apple.com/us/podcast/photoactive/id1391697658?mt=2" rel="nofollow">subscribe in iTunes</a> or your favorite podcast app, and please rate the podcast. And don&#39;t forget to join the <a href="https://www.facebook.com/groups/photoactivecast/" rel="nofollow">PhotoActive Facebook group</a> to discuss the podcast, share your photos, and more.</p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
