PhotoActive
A podcast about photography and the Apple ecosystem.
Displaying all 3 Episode of PhotoActive with the tag “medium format”.
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Episode 183: Fujifilm GFX100RF, A Medium Format Walking Around Camera
April 4th, 2025 | 32 mins
apple, cameras, fujifilm, gfx100rf, iphone, jeff carlson, kirk mcelhearn, lenses, medium format, photo editing, photo organization, photography, podcast
With the bonkers success of the Fujifilm X100VI, it seemed only a matter of time before Fuji made a compact camera based around its GFX medium format line. That’s the recently-announced GFX100RF, a new compact-ish, 100 megapixel, fixed-lens, $5,000 camera. We look at the inventions and the tradeoffs incorporated into this high-res entrant into the compact field.
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Episode 157: Photos at the High End: Hasselblad 907x/CFV 100C
February 9th, 2024 | 33 mins 10 secs
100mp, 907x, apple, cameras, cfv 100c, hasselblad, iphone, jeff carlson, kirk mcelhearn, lenses, medium format, photo editing, photo organization, photography, podcast
What would you do with 100 megapixels? Jeff recently had the opportunity to shoot with the new Hasselblad 907x/CFV 100C, a medium format camera in the form factor of Hasselblad’s classic film bodies. This $8,200 (body only, of course) system made him rethink the photographic muscle memory he’s developed over the years, as well as the mental-muscle-memory of how to approach making photos.
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Episode 13: Aspect Ratios and Why They're Important
August 24th, 2018 | 30 mins 3 secs
2x3, 4x3, 5x7, 8x10, aspect ratio, iphone, medium format, photo podcast, photography
Aspect ratios in photography are about more than making prints at 8x10 or 5x7 sizes. In fact, aspect ratio has been key in defining some of the best-known photos in the world. In this episode, Kirk and Jeff talk about why every photographer should understand the importance of aspect ratios.